Last week our Media Director, Jeff Jones participated as a panelist on an excellent webinar hosted by Comcast Spotlight and Ad Age. The panel--which featured several other agency and media world thought leaders--tackled relevant industry topics like ad fraud, viewability, cross-screen media buying, programmatic TV and more. A lot of the topics were around digital advertising, but there was also some lively discussion regarding the state of the industry, agency business models and best practices regarding digital/ROI reporting. Click here to watch the replay of the webcast; and leave a comment below with your response to it. We think you'll find the insights helpful in your media planning and buying endeavors.
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